by 4dn4n | Oct 26, 2021 | Article
On April 22, 2019, Innovation360 launched a global ideation campaign in honor of Earth Day – Fix the Planet. Using the Ideation360 platform, the campaign’s goal was to gather and evaluate the best ideas from all over the world on how we can protect our planet. This is...
by 4dn4n | Sep 21, 2021 | Article
In the autumn of 2017, Swedish emergency service operator SOS Alarm launched an event that involved inviting students to apply Innovation Sprints to generate more efficient ways to offer service and strengthen their employer brand. Through this activity, SOS Alarm was...
by 4dn4n | Sep 1, 2021 | Article
Creativity is a crucial element in the ideation process. Organizations need to constantly provide effective motivation and encouragement to its people so they can be inspired to come up with innovative ideas. The ten personas presented by Tom Kelley and Jonathan...
by 4dn4n | Aug 24, 2021 | Article
It has never been easy to dream big at the enterprise level generating ideas for success. Scrappy startups tend to dream big, while enterprises often seek to maintain the status quo. Market pressures and efficiency-first thinking tend to set a hard limit on the size...
by 4dn4n | Jul 8, 2021 | Article
Never forget that creativity is not innovation or ideation. The first is wild and unstructured, even though there is a right way and a wrong way to elicit the seeds of dreams. The second is systematic and repeatable, and this is examined in much more detail in our...
by 4dn4n | Jul 1, 2021 | Article
Businesses often make the mistake of building what customers say they want, based on market research and narrow ideation using a traditional idea platform. Nothing could be simpler or more likely to fail. It’s impossible to outsource innovative thinking to the...
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