3 Types of Innovators on Ideation or Creative Teams

3 Types of Innovators on Ideation or Creative Teams

Creativity is a crucial element in the ideation process. Organizations need to constantly provide effective motivation and encouragement to its people so they can be inspired to come up with innovative ideas. The ten personas presented by Tom Kelley and Jonathan...
Ambiguity and Organizations

Ambiguity and Organizations

It has never been easy to dream big at the enterprise level generating ideas for success. Scrappy startups tend to dream big, while enterprises often seek to maintain the status quo. Market pressures and efficiency-first thinking tend to set a hard limit on the size...
Anthropology as a Strategy for Ideation work

Anthropology as a Strategy for Ideation work

Businesses often make the mistake of building what customers say they want, based on market research and narrow ideation using a traditional idea platform. Nothing could be simpler or more likely to fail. It’s impossible to outsource innovative thinking to the...
The Inner Workings of Creative Mind – The Key to Ideation

The Inner Workings of Creative Mind – The Key to Ideation

There have been many scientific investigations into the nature of creativity and ideation, and what sorts of techniques businesses must master to harness it. Creativity works are informed by strains of intellectual, emotional, motivational and moral choices, many of...