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USEFUL READS

It has never been easy to dream big at the enterprise level generating ideas for success. Scrappy startups tend to dream big, while enterprises often seek to maintain the status quo. Market pressures and efficiency-first thinking tend to set a hard limit on the size...

Starting Small and Failing Often – The foundation of Innovation Sprints

Never forget that creativity is not innovation or ideation. The first is wild and unstructured, even though there is a right way and a wrong way to elicit the seeds of dreams. The second is systematic and repeatable, and this is examined in much more detail in our...

Anthropology as a Strategy for Ideation work

Businesses often make the mistake of building what customers say they want, based on market research and narrow ideation using a traditional idea platform. Nothing could be simpler or more likely to fail. It’s impossible to outsource innovative thinking to the...