Anthropology as a Strategy for Ideation work

Anthropology as a Strategy for Ideation work

Businesses often make the mistake of building what customers say they want, based on market research and narrow ideation using a traditional idea platform. Nothing could be simpler or more likely to fail. It’s impossible to outsource innovative thinking to the...

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The Inner Workings of Creative Mind – The Key to Ideation

The Inner Workings of Creative Mind – The Key to Ideation

There have been many scientific investigations into the nature of creativity and ideation, and what sorts of techniques businesses must master to harness it. Creativity works are informed by strains of intellectual, emotional, motivational and moral choices, many of...

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